Happy October, everyone. It is finally my favorite month, and I have something I have been dying to share with you. My new album is called Midnight Masquerade, and it is a whole Halloween record built for the entire family.
Here is the idea that started it all. Picture a masquerade ball where every creature is invited. The skeletons show up first and take the floor. The witches waltz in. A carnival rolls through. Ghosts march past the windows. And by the end of the night, the party spills out onto your own street, where the neighbors are the strangest creatures of all. That is the album. It runs from a sunny afternoon of pumpkin carving all the way to after midnight, and it never stops being fun.
I wrote this one to work on two levels at once. Little ones get farting goblins, a skeleton dance craze, and a headless horseman who only steals candy. Grown-ups get a gothic waltz, a haunted carnival, and a few songs with real chills under the costume. Nobody has to be left out of the party.
All month I am going to post one blog a day. One for each song, and a handful of behind-the-scenes stories about the fun we had writing it. Come back every day and let us count down to Halloween together.
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PRE-SAVE on a Folklore Christmas today

Why Pre-Saving A Folklore Christmas Means the World (And How It Helps You!)
If you’ve ever wondered why artists are always asking you to pre-save their upcoming albums on Spotify, here’s the secret: it’s the single best way to make sure you don’t miss a beat, while giving independent music a massive boost!
Here is what pre-saving actually does for you—and for the album:
- It drops right into your library on launch day: The moment Midnight Masquerade goes live, Spotify will automatically add it straight to your Liked Songs and library. You won’t have to search for it, set a reminder, or worry about missing release day.
- It feeds the Spotify algorithm: Algorithms pay close attention to pre-save numbers. A high pre-save count signals to Spotify that people are excited about the record, which helps push our spooky tracks onto official curated playlists, radio feeds, and recommendation charts for brand new listeners.
- It helps independent music thrive: Every single pre-save gives independent artists a louder voice on major streaming platforms, helping us share these fun, family-friendly Halloween tunes far and wide.
It only takes one click, but it makes a huge difference!

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xoxo,







